Jakarta (MidLand) – Results of a survey conducted by Meta and Cretivox show that young users of the Meta social media platform in Indonesia dare to express themselves and be creative.
According to the company’s press release on Wednesday, Meta together with Cretivox conducted a survey of nearly 10,000 Meta platform users aged between 15 and 30 from various provinces in Indonesia in February 2024.
They also analyzed survey results on the topics of activism, social media, fashion and beauty, wellness, social interactions, creators and finance.
“In Indonesia itself, we see young users becoming one of the drivers of trends, culture, conversations and… best practices on the Meta platform. “They dare to express themselves and be creative to bring benefits and positive experiences,” said Revie Sylviana, director of global partnerships for Meta in Southeast Asia.
Below are the seven key findings of a survey conducted among young users of the Meta platform in Indonesia.
Young people have the courage to make changes
Young users not only use social media platforms to post selfies or update statuses, but also use them as a space to voice social issues.
Survey results show that 87% of young users consider social media to be an effective platform for voicing important issues.
They, among other things, use social media platforms to educate themselves and others about exercising their right to vote in elections and raise awareness about issues of concern to them.
These findings are in line with the 2024 Instagram Trend Talk report showing that this year will be the year Gen-Z plays a more active role around the issues they consider important.
Social media as a place of new opportunities
As many as 35% of respondents believe it is important to connect with other people on social media because it can open up new opportunities. The features of social media platforms allow people to connect with each other by uploading stories, short videos (reels), and even live broadcasts
Tendency to follow the creators
Nearly 65% of young users of the social media platform Meta tend to follow creators who have a casual style. Additionally, as many as 86.5% of respondents consider skincare an important part of their self-care efforts. However, around 42.5% admitted that regular skin care was a challenge.
Attention to mental health
As many as 42% of young users want to achieve professional success, but they also want peace of mind. They use social media browsing as an effort to cope with stress.
However, younger users also understand the importance of balancing online interaction time on social media with daily activities.
Be diligent about exploring outside of cyberspace
Creators who diligently share interesting content have become an inseparable element of the social interaction desired by many young people.
Most young users choose to spend their time hanging out, eating, and exploring interesting places with friends. Many young users are inspired to explore new places thanks to the information shared by content creators on the Meta platform.
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Inspired to become a creator
Young users follow their favorite celebrities or creators not only for their style, but also for their skills.
Furthermore, according to a survey, around 47% of young users, including those from the provinces of Aceh, East Kalimantan, East Nusa Tenggara, Papua and North Sulawesi, want to become famous but are still hesitant because they lack self-confidence.
Therefore, Meta offers various features to help novice creators express themselves more creatively so that every shared content can grab the audience’s attention with short, clear and informative titles.
Beware of future financial conditions
As many as 66.5% of young users of the Meta platform are aware of the need to take out insurance to protect themselves and their personal assets and 58% of them choose to invest in assets whose value is constantly growing, such as the properties. This demonstrates their awareness of the importance of financial protection and the benefits of investment growth to achieve long-term financial goals.
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Reporter: Hreeloita Dharma Shanti
Publisher: Maryati
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