Jakarta (MidLand) – In New Year’s shopping, each individual has their own preferences, and depending on the shopping preferences of different people, the 12.12 Birthday Sale features various thematic days during the campaign period.
It was noted that the theme days of Payjian Sale, Super Beauty Day, 12 M Day Year-End Bonus, Fashion Day and Shopee Video Day recorded the highest purchase activity in yesterday’s Shopee 12.12 Birthday Sale campaign.
In fact, it not only meets the needs of users, the presence of different themes every day is also an effort to provide a stage for local brands and MSMEs to highlight their products to the fullest.
Thematic days with high purchasing activity are in line with the 2 categories of local brands and MSMEs which are still preferred by users, local products sold in the fashion category increased up to 6 times and the beauty category increased more 8 times at the peak of growth. countryside.
Also Read: Shopee closes 12.12 birthday sale with 10x transactions
In every campaign that Shopee presents, the Fashion & Beauty category consistently occupies the first podium as the most sought-after product by users. This interest also encourages local brands and MSMEs to continue to innovate using technology to address each individual’s preferences.
Clothing trends that continue to vary also provide enthusiasm for the nation’s children to continue being creative. Jeans, watches and shirts are three products highly sought after by users in the fashion category. On the other hand, local beauty products such as perfumes, lip creams and moisturizers are increasingly proving their superiority.
Monica Vionna, head of marketing growth at Shopee Indonesia, said: “Since its initial presence in the community, the 12.12 Birthday Sale campaign is a form of our commitment to express appreciation for the support of the entire ecosystem that has worked together to continue to grow and develop with Shopee. “Not just an event to celebrate aging, we are optimizing this special momentum to create an ongoing positive impact.”
“In line with our mission to continue to improve the quality of life of all users, we are very happy that each year’s 12.12 Birthday Sale can continue to provide more benefits to each ecosystem. “This year we can see how the business performance of local brands and MSMEs have witnessed growth with growing user enthusiasm for local products, comprehensiveness and a host of attractive offers that provide maximum benefits for buyers and latest features that provide creative space for content creators to expand their reach,” added Monica.
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Interestingly, the Gift Sets & Hampers category is also a favorite in the 12.12 campaign. People’s habit of sharing Christmas and New Year hampers is also supported by local brands and MSMEs, where greeting cards and wrapping paper are the products of choice for preparing New Year hampers in this 12.12 campaign.
With the various innovations and sets of emotions showcased in the 12.12 campaign yesterday, Shopee has not only met the needs of users, but Shopee has also created significant influence on local brands and MSMEs. Through support to strengthen the potential of local brands and MSMEs, on the peak birthday sale campaign day of 12.12, transactions of local products increased up to 10 times compared to normal days.
“Shopee is very grateful for the positive contribution and collaboration that has been created by the entire ecosystem throughout 2023. Hopefully, ending the year on a great note will be an encouragement and motivation for Shopee to continue providing opportunities, support and innovation that can benefit the entire Indonesian community,” Monica said.
Download the Shopee application for free on the App Store or Google Play Store and activate ShopeePay for a more convenient and convenient shopping experience.
Also Read: Shopee TV Show 12.12 Birthday Sale star-studded and promotional hype
Reporter: Maria Rosari Dwi Putri
Publisher: Siti Zulaikha
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