Jakarta (MidLand) – Local entrepreneurs, above all seller’s brand local people on TikTok Shop-Tokopedia can now sell again via “Shop I Tokopedia” on the TikTok application where they reveal that they have received many business benefits from an ever-widening consumer reach through social media collaboration and e-commerce.
A number salesperson These local MSMEs include brand Local fashion anak Little Palmerhaus, local Muslim fashion brand, Heaven Lights, brand Local skin care Gently Indonesian baby, and brand Local skin care friend, Bromen. Others are needle thread, brand Local modest fashion and scarves with buttons (market leading fashion Category Muslim Hijab Square Print).
This increase has occurred since TikTok Shop collaborates with Tokopedia and has also been seen in several cases event held by both platforms.
One of them is the Extra Exciting Ramadan Festival event, initiated by Tokopedia and TikTok, offline at City Hall, Pondok Indah Mall 3 from 14 to 17 March 2024.
This festival features a wide selection of products needed from Ramadan to Eid, including fashion, beauty and more, from a range of well-known local economic players, especially MSMEs.
Sale brand Local fashion The children of little Palmerhaus also shot themselves 11 times during the Extra Exciting Ramadan Festival event.
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According to Alexander Setiawan, owner of Little Palmerhaus, technology platforms such as Tokopedia and Shop | Tokopedia on the TikTok app really helps Little Palmerhaus products become more inclusive or accessible to anyone.
“Parents from Sabang to Merauke can reach our products more easily through the technology platform,” Alexander said in an official statement from Tokopedia’s press release on Friday.
Meanwhile, sales of Muslim fashion Heaven Lights also increased 66 times during the festival. Founded by Jihan Malik and Nazmah Malik in 2013, Heaven Lights offers comfortable, quality Muslim fashion products at affordable prices.
“In addition to helping us expand visibility, Tokopedia and Shop | Tokopedia helps Heaven Lights increase sales significantly. “In fact, Tokopedia has also opened up opportunities for us to expand into international events, such as New York Fashion Week 2022,” said Jihan Malik, owner Sky lights.
“We initially only focused on selling through our website, but seeing the development of the industry, we decided to join hands with Tokopedia and Shop | Tokopedia on the TikTok app.”
Gently Indonesia, brand Local skin care baby, he also understood how TikTok Shop increases the company’s revenue, accounting for approximately 50% of online revenue sources, and how the market segment is expanding by leveraging affiliates.
Affiliates are a sales method that allows content creators to monetize their content by promoting certain branded products and will receive a commission on sales generated, usually a certain percentage of the total gross merchandise value (GMV, gross transaction value).
Gently was first released in April 2022 and the company has been selling via TikTok Shop since September 2022, which is 4 months after launch. Gently has engaged more than 14,000 affiliates and the number has the potential to grow.
“TikTok really helps housewives, who take care of children, but are diligent in creating content, it can really help Indonesian families because they can get commissions, they can imagine 10 million IDR per month is quite good, from the calculations, for example GMW can get hundreds of millions of rupees for them [affiliates] generate,” said Nyoman Anjani, co-founder and CEO of Gently Indonesia, in a conversation with reporters.
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In the meantime, brand place that focuses on care products skin care The man, Bromen, also revealed that he received a lot of benefits and exposure after joining as a TikTok Shop seller since mid-2021.
M Thobroni Ali, CEO of PT Solomon Indo Global, manufacturer of brand Bromen, said one of the positive impacts is that the company’s sales could increase up to 10 times or 1,000% in the period from April to May 2022.
Combining the Bromen brand with TIkTok Shop also opens up market potential that can be exploited in Southeast Asia, one of which is the Malaysian market. As long as the government can provide certainty regarding a clear policy direction so that economic actors can make the right investment decisions, including expanding or adding human resources.
“We entered the Malaysian market, we were already prepared, so I think for brand awareness it is better to focus like this. We are developing the brand globally, but it’s like yesterday [penutupan TikTok Shop] “It makes us confused, we are also afraid to invest, and we also have doubts about human resources, for fear that it will be closed again, so it will be full of uncertainty,” said Roni, his nickname.
However, Roni appreciates that the government has finally provided certainty with the publication of the Ministry of Trade Regulation (Permendag) number 31 of 2023, thus facilitating the entry of the TikTok Shop via Tokopedia Shop.
Another local fashion brand, namely Benang Jarum, recorded an increase in sales transactions by more than 12 times during the Extra Fun Ramadan Festival, compared to the same period in the previous month, February 15 to 18, 2024.
Linda Anggreaningsih, founder of Benang Jarum and Buttonscarves, said Benang Jarum has 24 outlets disconnected and empower local tailors and employees who are predominantly women.
Even though it already has dozens of outlets disconnected, his party is aware of the role of technological platforms, such as Tokopedia and Shop | Tokopedia on TikTok application is very important for business development.
“We joined forces with Tokopedia and Shop | Tokopedia on the TikTok application, to reach a wider market. “Since we joined together, our sales have increased,” she said.
Yarn Needle was built in 2020 by Linda Anggreaningsih and Allyssa Hawadi, who previously managed to found Buttonscarves. Unlike Buttonscarves which focuses on Muslim fashion products, Benang Jarum operates in a modest, practical and casual yet still elegant and up-to-date style.
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Reporter: Farhan Arda Nugraha
Publisher: Maria Rosari Dwi Putri
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