JAKARTA – Social commerce widely used by artists to earn money. This makes MSMEs scream even louder.
Quite a few people feel pessimistic about their ability to achieve success selling on social commerce. Most of them feel that it is unfair to have to compete with artists who have broad appeal.
However, in response to this issue, one of the TikTok Shop sellers, Dino, who runs a clothing business under the brand Floral.id, said that the key to success in selling on social commerce is consistency.
According to him, it doesn’t matter if many artists sell their products on the platform because in reality everyone has the same chance of success.
“The key is consistency, because everything we achieve cannot be achieved just like that. If you are inconsistent from the beginning, lazy, give up easily, are afraid, it will definitely be difficult,” Dino said in an interview, Thursday (22/9/2023 ).
Dino admitted that it currently has 800 retailers spread across Indonesia thanks to its consistent sales. Not only that, he has also created jobs for 130 people in his hometown, Jasinga, Bogor.
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