Jakarta (MidLand) – Professor at IPB University (Bogor Agricultural Institute), Prof. Dr. Ir Ujang Sumarwan M Sc calls on people to be critical in responding to information coming from influencers.
The consumer behavior professor said that some can be critical, for example by considering whether information from influencers is paid for what they pass on or not.
“So that’s the key word, we have to be critical because it’s not safe. Influencers “The neutral person obviously doesn’t get paid when he gives a review, because it’s for consumer protection,” Ujang said during a discussion with reporters at the Vero-YouGov survey delivery event in the Menteng area of Central of Jakarta, Tuesday.
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Ujang revealed that in 2022 in Indonesia, the Consumer Empowerment Index will still be below 60. According to him, this index still needs to be improved by providing more education to the public.
Additionally, communications consultant Vero, in collaboration with global market research and data analytics group YouGov, released the results of a comprehensive survey this Tuesday afternoon, involving more than 2,000 respondents from diverse demographic backgrounds.
In the survey, 94% of respondents said their behavioral patterns and purchasing decisions were influenced by influencers (influencer).
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Therefore, it is also important to educate influencers to always be honest when reviewing products. Therefore, the contents created can have a positive and sustainable influence, especially from the point of view of consumer protection.
“Because there is influencer someone who is an expert or a specialist (expert) in a specific field in the field of information he transmits, for example a doctor, a legal expert, is also a influencer“Ujang said.
In a country like Indonesia that strongly adheres to a culture of solidarity, influencing is one of the professions that can sincerely connect with followers (followers) and continue to receive contributions from the built community.
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“The role of an influencer in Indonesia is not only limited to the digital realm, but also includes interactions in the social and cultural environment of our followers,” said Agung Karmalogy, an Indonesian social media influencer, who is also part of META Creator of tomorrow.
A sincere approach is able to provide optimal added value in accordance with the objectives of information delivery as a whole, but remains relevant to the public.
“To stay relevant, it is important for us to continue to engage with our followers and represent their values and daily lives in our content,” Agung said.
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Reporter: Abdu Faisal
Publisher: Siti Zulaikha
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