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SME DigitalFest 2023 encourages MSMEs to realize digital transformation: Okezone techno

JAKARTA – SME DigitalFest 2023 encourages MSMEs to realize digital transformation. The event took place at the SMESCO Building, Jakarta on 11-12 August 2023.

The strong growth of SMEs in Indonesia has increased in recent years. Exabytes Indonesia as organizer is also fully engaged in digital literacy education of MSMEs.

According to data from Exabytes, the growth of websites in Indonesia is around 3,000-5,000 every month. Most of these MSMEs are also dominated by the creative industry sector.

“We see quite positive website growth. Early May we saw one [pertumbuhan] 16-17% every month,” Exabytes Indonesia Country Manager Indra Hartawan said on Friday (8/11/2023).

He admitted that the MPMI digitization process would make it easier for companies to achieve their goals to promote their products more widely. This will be the theme “Building resilient SMEs in the digital age”.

However, in practice, there are still many MSMEs that lack the information they need to digitize their product marketing. Not to mention concerns about the security of digital services.

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On the same occasion, Vita Sabrina, marketing and research manager of Youtap Indonesia, did not deny the existence of these obstacles. However, her party, which focuses on providing digital cash and online stock buying applications to meet the bulk buying needs of MSME players, also admits that all of this requires a process.

Therefore, we also hope that DigitalFest 2023 SMEs can provide digital education to MSMEs, while also ensuring the security of their data.

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“We are a business application that aims to facilitate access for SMEs to improve their business. We also educate SMEs and ensure that the security of their data is not misused,” said Vita.

The SME DigitalFest 2023 event series itself will consist of lectures and bazaars for two consecutive days, where attendees will not only receive material from 15 quality speakers, but will also shop the bazaar area attended by 15 MSME booths.

The following content is presented by the advertiser. Okezone.com journalists are not involved in this content material.

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