Jakarta (MidLand) – Shopee is here to accompany users’ special moments in the month of Ramadhan, through the excitement of the peak of the Big Ramadan Sale 2024 campaign that has just been held.
On March 25 and April 1, several new features were introduced through interactive features, innovative programs and the biggest promotions through the Shopee application, to offer a more pleasant and profitable online shopping experience. Shopee saw an interesting trend at both peaks of the campaign this year, where users were increasingly excited to take advantage of interactive features via Shopee Live at dawn.
This can be seen from transactions via Shopee Live at dawn which increased up to 44 times at the height of the campaign compared to the same time on weekdays.
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Monica Vionna, Director of Marketing Growth at Shopee Indonesia, said: “The interaction that users can enjoy through our various features such as Shopee Live and Shopee Video is still the main attraction in users’ online shopping journey during Ramadan this year.”
Monica said her group was very happy to see various forms of user enthusiasm for the Shopee Big Ramadan Sale campaign, including the great interest that was seen in how shoppers took advantage of the promotion and enjoyed the excitement of flash sale at certain hours, for collaboration between business players in optimizing features and program to create significant influence during the Big Ramadan Sale campaign.
The Big Ramadan Sale interactive feature accompanies the excitement of all the activities of the holy month
As a campaign that is always eagerly awaited, Shopee continues to strive to encourage all users, both buyers and sellers. This year, users often take advantage of interactive features, one of which attracts a lot of user interest, Shopee Live.
There are various types of entertainment that can be used, including getting benefits through the great promotions that are presented, watching content that accompanies the passage of time, such as MARKAS, and taking part in the flash sale session of cars and motorcycles in Rp. 1.
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Coupled with the promotions and exciting interactive features that Shopee has showcased in the Big Ramadan Sale campaign, people are increasingly taking advantage of these benefits to create beautiful Ramadan moments. Shopee found that users spent 68 million hours watching a variety of programs on Shopee Live during the campaign period, including live shopping sessions from sellers.
Items that are synonymous with the time of Ramadan are highly sought after products by users in this interactive feature, where Sarong, Hijab Cepol, Cookie Tin and Makeup Pillows are the favorite products of users on Shopee Live at the height of the big Ramadan sale countryside.
To further enhance the online shopping experience, users also take advantage of other features that Shopee has prepared, starting from Shopee Live, Shopee Video, to Shopee Games to fill their free time during the fast. The enthusiasm for the innovations and features presented has also received an extraordinary response and has also been used by users to further maximize and spice up their shopping moments, including:
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- The excitement of a series of flash sale sessions on Shopee Live featuring a host of popular artists at the height of the Big Ramadan Sale campaign has been viewed 228 million times.
- Shopee Plants Rain Rezeki, the user-favorite in-app game that offers rewards in the form of Shopee coins and discount vouchers for user purchases, again received great enthusiasm throughout the campaign and more than 31 million THR trees were collected by users.
Support and open bigger business opportunities with interactive features
One of the significant positive impacts felt by sellers comes not only from the high purchasing activity during Eid, but also from how efforts to optimize the features and programs offered in this year’s campaign have increasingly attracted user interest in purchases.
The ease of access offered, combined with promotions presented up to three times a day via Shopee Live, make this interactive feature the main strategy for sellers this month of Ramadan.
Shopee saw an increase in products promoted via Shopee Live more than 5 times during the campaign compared to last year. The benefits of interactive features and program innovation in this big Ramadan sale can also be seen in various other aspects, one of which is on Shopee Video.
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Not only through interactive sessions on Shopee Live, but interesting content from sellers on Shopee Video also interests users. This can be seen from the orders received by sellers via Shopee Video which increased 40 times at the height of the campaign compared to the previous year.
Proof of the impact of the superiority and ease of interactive shopping during the Big Ramadan Sale campaign felt by users helped generate significant increases for local brand partners. They felt extraordinary enthusiasm from users when they took advantage of special promotions and interactive features during the campaign period, especially for M231.
This Indonesian fashion brand managed to see an increase in transactions on Shopee Live by up to 40 times at the height of the campaign compared to normal days, one of which was sales of their latest collection in collaboration with Ramadhan.
“The presence of the Big Ramadan Sale 2024 campaign is our effort to always bring various conveniences in shopping to meet the needs during Ramadan. We dedicate a series of interactive features and attractive promotions to accompany users and local businesses in being creative in carrying out various routines while enjoying various blessings during the holy month. Of course, this remarkable achievement cannot be separated from the support and synergy of the entire Shopee ecosystem which continues to innovate to create a broad positive impact. “We hope this campaign can continue to provide the best experience to all Indonesian people in preparing the various needs to welcome Eid al-Fitr,” Monica concluded.
Shopee Big Ramadan Sale 2024’s enthusiasm in welcoming Victory Day will not stop here and can still be enjoyed until April 11, to help users who still have unmet needs welcome the coming Eid al-Fitr Soon.
The peak day of the Big Ramadan Sale 2024 campaign will take place again on April 4, 2024 with no less attractive offers, such as Shopee Barokah THR 10M, Free Shipping IDR 0 and the cheapest on Shopee 50% Extra Voucher.
Discover more surprises and more information about the Big Ramadan Sale 2024 at YES. Download the Shopee application for free via the App Store or Google Play and activate ShopeePay immediately.
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Reporter: Maria Rosari Dwi Putri
Publisher: Siti Zulaikha
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