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Sat Set, Instagram and Facebook secretly request permissions for social commerce in Indonesia: Okezone techno

JAKARTA – Owned social media HalfInstagram and Facebook currently appear to be processing business permits to become online shopping platforms or social commerce. This step was taken to avoid the case that happened to TikTok Shop a few weeks ago.

The meta license to process social trade permits in Indonesia was also confirmed by Director General of Domestic Trade at the Ministry of Trade, Isy Karim at the Ministry of Agriculture (Kementan), on Monday (10/16/2023).

“(Instagram and Facebook) are applying for social commerce,” Isy told the media.

He explained that the government is currently focusing on separating social media platforms from online shopping. Therefore the government bans social media platforms from making online purchases.

Isy explained that social media platforms can be used to simply market or advertise a product. But it may not include or facilitate the transaction of a product.

“(Social media) cannot be transactions, but only advertising,” he continued.

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Then Isy explained that it is important to license businesses to conduct online transactions via social media to protect domestic consumers.

Because this license will make it easier for the government to control the platform’s operations so as not to harm consumers.

“Social commerce authorizations will later be granted as KP3A, because there has to be a KP3A to bridge if there is a dispute with consumers, then it has to resolve everything through the judge’s office,” he concluded.

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