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Reluctant to follow X, Instagram boss says threads won’t boost news on his platform: Okezone techno

JAKARTA – Discussions It seems they haven’t really positioned themselves as competitors to X (formerly Twitter). This is because the Meta-made social media guarantees that it will not increase news content on its platform.

This was confirmed by the head of Instagram, Adam Mosseri. He stressed that the company does not want to position important news content as a priority in Threads.

This statement clearly means that Threads is not yet able to compete

However, Mosseri tried to point out that this was not because Threads was anti-news. “We want to empower creators in general. We try not to rely too much on new things. “We’re not anti-news,” he explained, quoted by Tech Crunch, Thursday (10/12/2023).

This cautious step is actually quite reasonable. The problem is that Meta, including Facebook and Instagram, has had to deal with several media agencies in different countries due to the frequent presence of hoax news, clickbait and politically distorted purposes over the years.

“But having been at Facebook for a long time and working hard there, we want to be careful not to overpromise or underdeliver.” – added Mosseri.

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For your information, since its launch last July, Threads has attracted public attention because it is considered a competitor to X. At the beginning of its launch, the platform had managed to reach as many as 100 million users.

Unfortunately, not long after, Threads’ popularity waned compared to other platforms, including rival platform X.

Meanwhile, as of September 2023, Threads reported 23.7 million monthly active users in the United States and is ranked last in terms of user base after Reddit and X.

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