MidLand, Jakarta – The real me celebrated the milestone during the launch event smartphones Realme GT5 Pro them recently. In just five years since launch, Realme has sold more than 200 million units globally, as reported by Gizmochina, December 7, 2023.
This impressive growth trajectory saw the company go from zero to 100 million units in just three years and from 100 to 200 million units in the following two years. This achievement is noteworthy considering the competitive nature of the smartphone market.
Realme’s success can be attributed to its focused product strategy and rapid market expansion. The brand has simplified its product range, focusing on two flagship series.
The GT series is designed to be a “performance champion”, targeting users who prioritize high-performance devices. On the other hand, the Number Series aims to disrupt the mid-range market by offering flagship features at competitive prices. This two-series approach serves a broad spectrum of customers, from performance enthusiasts to value-conscious buyers.
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In addition to the market strategy, Realme’s strong performance in the Chinese market has also played an important role in its growth. The brand has positioned itself as a leader in terms of value for money in this market, offering high-quality products at affordable prices. Last month, Xiaomi’s Redmi also announced that it had reached 1 billion in sales in 10 years.
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