Jakarta (MidLand) – The Indonesian Public Relations Association (Perhumas) will launch a code of ethics for public relations regarding artificial intelligence technology (Artificial intelligence/AI) in the event World Public Relations Forumwhich will take place in Bali from 19 to 22 November 2024.
“Perhumas is currently working with the Ministry of Communication and Information to prepare a public relations code of ethics with adaptations artificial intelligence This. Hopefully it will launch in November World Public Relations Forum“Perhumas Boy general president Kelana Soebroto said in Jakarta on Tuesday.
The boy says: World Public Relations Forum 2024 has a big theme Targeted influence for the common goodwhich includes a discussion of the use of artificial intelligence.
It suggests that AI is not just a tool, but a strategic partner in the evolution of public relations practices.
In public relations practice, he said, AI can be used for sentiment analysis, message personalization, crisis management and automation that can free public relations professionals from routine tasks.
However, Boy stressed that the integration of artificial intelligence into public relations practice must be done carefully to ensure that its use respects professional ethics and does not diminish the essence of human communication.
“We must ensure that the use of this technology still respects our professional ethics as public relations and does not reduce the humanistic essence of communication,” he said.
Read also: Minister of Communication and Information highlights the importance of adapting public relations to developments in artificial intelligence
Boy calls on all Perhumas members and public relations professionals in Indonesia to become leaders in leading the ethical and responsible use of AI, as well as using AI to optimize work while maintaining the essence of interpersonal communication.
“With collaboration, ongoing education and the right policies, we can shape the future of public relations that will not only be effective, but also ethical and sustainable,” he said.
World Public Relations Forum (WPRF) 2024 will include roundtable events, workshops, networking opportunities, etc PR and global communications Press.
The Indonesian Public Relations Convention (KHI) and the Indonesian Young Public Relations Meeting (PEMUDA) will also be held at the 2024 WPRF event.
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Reporter: Fathur Rochman
Publisher: Maryati
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