JAKARTA – In order to create rules that support a healthy climate of competition between businesses, especially for SMEs in the era of digital transformation. Minister of Cooperatives and SMEs (MenKopUKM), Teten Masduki, collaborated with the Chairman of the Corporate Competition Surveillance Commission (KPPU), M Afif Hasbullah.
According to Minister Teten, current regulations are not strong enough to regulate the country’s digital market.
“For this reason we will jointly regulate online trade, the Ministry of Cooperatives and SMEs (KemenKopUKM) from the point of view of market competition interests, we hope to create a fair climate, while the KPPU is responsible for monitoring the indications and the potential for trade monopolies,” Teten said in a written statement cited Saturday (7/10/2023).
Furthermore, the current condition is that on digital platforms there is still discriminatory treatment towards independent sellers (shadow ban).
For example, an algorithmic monopoly can direct consumers to the products of the platform operating company or its affiliates.
“This discriminatory treatment is carried out using special technology so that it is easy for platform operators to read traffic and consumer behavior. Then consumers are directed to buy their products. “On the other hand, MSMEs are also forced to use their delivery services,” he said.
For this reason, says MenKopUKM, digital market regulation is necessary to create a fairer digital ecosystem. Teten said that to solve these problems, at least three aspects need to be regulated.
First, platform regulation needs to be addressed, especially platform integration, which means regulating data algorithms so that there is no deviation.
“Don’t let this global platform grow stronger without proper regulation until the state can no longer control it,” he said.
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