Meta features ad-free paid Facebook and Instagram options in Europe: Okezone techno

HALF opens up the possibility of bringing paid Facebook and Instagram ad-free to its users in Europe. What are the special features?

Reported by The New York Times, Sunday (9/3/2023), Meta is considering providing paid subscriptions for its social media services. Users who sign up will not see ads on Instagram or Facebook.

“Users who pay for subscriptions to Facebook and Instagram will not see advertising on either,” says a source who wishes to remain anonymous because the offer is still confidential.

This step was deliberately taken by Meta to alleviate concerns raised by the European Union about user privacy and advertising. The price and launch date of this option are not yet clear.

Until this news was published, Meta apparently had not yet provided an official response to the leak. It seems they need to be careful considering the numerous thefts of personal data on social media.

For nearly 20 years, Meta’s core business has centered on offering social networking services to users for free and selling advertising to companies trying to reach those users. The existence of paid services would be a clear example of how companies need to redesign services to comply with data privacy regulations and other government policies, especially in Europe.

Recall that last January the company was also fined 390 million euros by the Irish authorities for forcing users to accept personalized advertising as a condition of using Facebook.

The decision arises from the entry into force of the European General Data Protection Regulation (General Data Protection Regulation) or GDPR in 2018, which is an important law for protecting people’s online data.

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Meta’s plans to create paid subscriptions show how those living in the European Union, which includes 27 countries and around 450 million people, may start to see different versions of technology services for different users as laws come into play, regulations and rulings. .

With a new European Union law called the Digital Services Act coming into force to limit the flow of banned content online, TikTok and Instagram users in the region can also choose to block the use of personal data in content creation on their social media.

Another technology-focused European Union law, the Digital Markets Act, will come into force next year. This law would force big tech platforms to change some business practices to encourage competition and would have far-reaching impacts.

“This shows that digital companies comply with the European Union’s digital regulations, which shows that they remain beholden to the government and not the other way around,” said Anu Bradford, a law professor at Columbia University and author of “Digital Empires: The Global Struggle to regulate technology.”

Despite headwinds in Europe, Meta is trying to revive its business after global economic distress hampered advertising sales growth. Meta is also still pushing its vision of an immersive digital metaverse, an expensive project backed by Mark Zuckerberg that is still in its early stages. (Salsabila Nur Azizah)

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