Market data reveals that Mate 60 brings Huawei back to the top spot among mobile phone brands in China

TIME.CO, Jakarta – Latest market data from Chinese what Mobile China revealed proves it Huawei is returning to the top of the smartphone market. The company went through years of turbulence triggered by US sanctions in 2020. “The launch of the series HuaweiMate60 and Huawei Mate seems to have taken the brand to the top of the market,” quoted by Gizmochina, September 17, 2023.

Data shows that Huawei’s market share jumped from 10.3% to 17% between weeks 33 and 36 of 2023. Another Chinese brand, Xiaomi, a few weeks ago with sales of 18.4%, but fell at 14%.

Meanwhile, Huawei’s former sub-brand Honor saw a marginal decline in its market share from 17.7% to 17.2%. Other leading brands in the Chinese smartphone market are Oppo, Vivo and Apple. The excellent performance of the Huawei Mate 60 series has changed the market situation a lot.

Huawei’s strong performance this year will become more visible in the fourth quarter of 2023. Huawei is expected to finish the year as the market leader in China. This will lead to a shakeup among the top five brands in China, as Huawei will dethrone a brand among Xiaomi, Oppo, Vivo and Honor from the top spot. Apple remains on the fringes of the Chinese smartphone market with less significant growth.

Recently, the Huawei Mate 60 Pro flagship underwent an endurance test. Based on tests, the phone can withstand drops on concrete floors or impacts with cars. Huawei Kunlun Glass 2 protection on high-end devices is said to be more durable than Corning’s gorilla on the Samsung S23 Ultra.

Announcement

Previously, China had reportedly asked its officials not to bring iPhones to the office or use them for work. As it turns out, the ban will likely extend to government-backed institutions and state-owned companies as China strives to become technologically independent.

This step is also believed to boost sales of Huawei’s new Mate 60 Pro mobile phone compared to iPhones in the local market. The ban coincides with a Chinese state media campaign to promote the launch of the Mate 60 Pro. The device uses a Kirin 9000s processor, a 7-nanometer chip made by local Semiconductor Manufacturing International Corp (SMIC).

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