Jakarta (MidLand) – In the midst of the rapid development of women-led beauty and fashion industry enterprises, who would have thought that sports and fashion industry enterprises outdoors which is said to be dominated by men, is actually capable of encouraging women to make money to achieve business success.
Vanda Monica, a housewife from Malang, decided to start a fishing and sports equipment shop on the Lazada eCommerce platform, in the midst of her busy life where she takes care of her family. Vanda has managed to achieve success selling on the Lazada eCommerce platform.
Vanda’s career path in eCommerce may be similar to that of other sellers in the midst of their busy lives as housewives, where Vanda must divide her time between family matters and entrepreneurship. Although she has no entrepreneurial experience, Vanda began her entrepreneurial journey in 2018 by selling bags on Lazada.
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“At first I just started a business on line as a hobby. But it seems, more and more customers come to my shop. “I ultimately decided to dedicate more time and energy to focus on growing my business,” Vanda said in a press release in Jakarta on Friday.
In late 2019, changes to import regulations impacted her business, forcing Vanda to make major changes to her business. Vanda moved into selling fishing equipment because she saw the market desire for fishing and outdoor activities continued to increase towards the end of the pandemic.
Even though she didn’t initially have in-depth knowledge of fishing tackle, Vanda never gave up on learning about the needs and wants of her new customers. Armed with experience in doing business at Lazada and various trainings on line AND disconnected which she participated in together with the vendor community, Vanda managed to achieve extraordinary success in sports and categories outdoors.
It was unexpected that this strategy of changing sectors led Vanda to be able to “fish” for business success. In addition to increasing the family’s income, Vanda also opens up job opportunities for the local community.
As a city leader or community leader of Lazada Club sellers in Malang, she actively encourages other sellers, especially women, to start and achieve success in their online businesses.
Vanda hopes to continue to grow the business across sports and categories outdoors This. She also hopes to be an inspiration to other women who want to start a business on line Alone. Vanda believes that persistence can turn dreams into reality.
“International Women’s Day for Lazada is a time to remind ourselves that behind the strength of an e-commerce platform, there are many women sellers who are empowered and working for consumers. Even though they usually have many roles and responsibilities, Lazada sellers still show enthusiasm and tenacity to achieve success. “As an inclusive e-commerce platform, we always encourage Indonesian women to dare to break every stereotype of entrepreneurship and industry that women can actually get involved in,” said Stefan Winata, Chief Business Officer of Lazada Indonesia.
If you are interested in seeing Vanda’s shop, please visit via the following link: https://www.lazada.co.id/shop/mancing-stellaproductsofficial/
Are you the next inspirational seller?
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