TIME.CO, Jakarta – It is undeniable that the fruits of the development of artificial intelligence technology are increasing day by day. Now, Indonesia has its first celebrity program created thanks to the sophistication of artificial intelligence (AI) technology. The name Lorraine lenseshis nickname is Lentari or Riri.
Currently the figure of Lentari is increasingly popular on social media, such as TikTok and Instagram. Now, in fact, the number of followers of his Instagram account @lentaripagi has almost reached 73 thousand with a total of 166 uploads.
Through his biographical column, Lentari admits that he has mixed Sundanese-Indonesian and Dutch blood. In fact, a contact person is also indicated if someone is interested in establishing a commercial partnership with Lentari.
Lentari first uploaded a photo to his Instagram account on May 4, 2023. Lentari shared a photo of himself sitting on a red public transport. He admits that he likes traveling by public transport because he can learn many life lessons. There were at least 71 comments left by netizens on the photo.
Through social media Lentari builds personal brand like a girl who likes sports. She often shares content when she exercises and how much she cares about a healthy lifestyle. Quite a few uploads contain promotions or approval sports and health products. Starting from the gym, from tennis, to nutrition to stay healthy.
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The fruit of the collaboration between graphic design and artificial intelligence
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Actually, Lentari was developed by Imagine8 Studio. Imagine8 Studio is a digital agency company based in Jakarta.
As reported by Koran Tempo, the first discussions about the idea of creating the character Lentari began in 2015. At that time, said Nia, who was part of the team, the idea did not materialize. The reason was the limitations of the technology at that time.
The creation of the Lentari characters does not only use artificial intelligence. But above all, Nia revealed that artificial intelligence is only a support in the process, to make it more effective. Simply put, Lentari is the result of a collaboration between advances in graphic design technology and artificial intelligence.
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