Knowing SEO and how to optimize a website on Google: the techno of Okezone

JAKARTA – Not everyone is familiar with search engine optimization (SEO), including how to optimize a website on Google. SEO is a media strategy to compete for traffic by creating content on current topics.

The S in SEO means Search, which is the habit of people looking for answers to questions they have. Engine means a place where people will find answers to questions. Meanwhile, O, which means Optimization, is a bridge that allows people to be directed to your site.

Quoted from girlsbeyond, Thursday (9/14/2023), the more exposure your website has in search engines, the more likely users are to find and click on your content. So, the number of visits will increase.

Advantages in SEO?

Reported wordstream, Thursday (9/14/2023), SEO has a great opportunity to connect audiences, to problem solve questions they have. Using SEO will provide benefits in the form of increased traffic and page views.

In today’s digital age, audiences control what they want to read. Therefore, this SEO strategy is here. However, there are several things you need to pay attention to when creating SEO content.

You need to know what keywords your audience is searching for, so that the content you created can fit them and be top of the line. Although SEO is compared to a content factory that creates as much content as possible, what is produced must also be of high quality.

There are three types of SEO that are factors in determining content ranking that have many aspects, as follows:

– On-page SEO: refers to improving the standard and structure of content on a page. The three fundamental elements that influence on-page SEO are HTML tags, keywords and content quality.

– Off-page SEO: The process of getting links to the pages you want to optimize from your website and to other pages on your website. Backlinks, internal links, and reputation are your off-page MVPs.

– Technical SEO: Improve the overall search engine performance of your website. The UX, structure and security of the site (SSL certificate) are very important in this case.

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Through SEO techniques, the contents will be selected by Google to be on the first page of the SERP (search engine results page). So, how does SEO work on Google? See how below:

– Google’s search crawler will scan the Internet and collect billions of web pages which will then be classified and stored in Google’s index. When you perform a search, Google displays results based on its index, not the actual web.

– Google ranks results based on a number of factors, such as the quality of the content, its relevance to the search query, the website (domain) where the content is located, and more, using a complex formula often called an algorithm .

– Google will gain additional knowledge about whether or not each page meets needs, which it takes into account when developing the algorithm, from how users interact with the results.

In other words, the content distribution flow begins with the intention of the audience to write the topics they want to know through Google as a search engine. Google will present content that may be relevant to what the audience is searching for, relying on the keywords that the audience is searching for.

Publishers will take into consideration the contents that will be created and presented on their site obtainable through the Google search engine. With the large amount of content presented, audiences will choose to click on the content they feel is appropriate for what they need. (Taja Aurora Bianca)

The following content is presented by the advertiser. journalists are not involved in this content material.

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