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Introducing Live Shopping Feature, X Twitter Partners with Paris Hilton to Expand E-Commerce – Okezone techno

Social means don’t think that just a place to share is enough. They are expanding the segment by making social media like e-commerce. The last one is X (formerly Twitter), formerly known as Twitter Elon Musk.

X has agreed to provide live shopping services and other exclusive content by partnering with Paris Hilton. This collaboration will last two years. Paris Hilton has more than 16 million followers on the X platform.

This step is thought to be a way to revive the glory of Platform

In her announcement, Paris Hilton said this was just the beginning. He describes this collaboration as an innovative way that can be explored to interact directly with the public.

X said it would work to help Hilton gain brand sponsorship for each of its programs on the platform, including direct shopping. Her regular videos will focus on topics such as Halloween, music, motherhood, cooking or other content.

Meanwhile, Paris Hilton will help X promote new consumer products and new features. A revenue sharing agreement has been reached between media companies 11:11 Hilton and X. The social media platform described the financial agreement as “interesting” for both parties.

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Elon Musk, owner of the X platform, also indicated plans earlier this year to share ad revenue with creators on slow.

The announcement does not yet provide specific information on which products will be launched during the live shopping event. This live shopping feature is a good improvement for X.

However, considering the rise of other social media platforms that already have this feature, it’s uncertain how likely consumers are to shop on X. Meta recently stopped offering its live shopping feature.

ByteDance’s TikTok has also been developing and expanding access to this feature, including recently in the United States. Even so, X still seems to believe in features that can generate profits from live shopping. (Taja Aurora Bianca)

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