Jakarta (MidLand) – Instagram, a social media platform that is part of Meta, has introduced a new feature called “Creator Marketplace” for creators in Indonesia as a new space for creators to showcase their works so they can be seen more easily by consumers. brand and create new partnerships.
Creators Market In fact, Instagram was launched in July 2022, but this feature was extended to the Indonesian market just a few weeks ago.
“We are very excited to expand Creators Market to multiple countries, including Indonesia, and provides tools a better one for creators to connect and collaborate with brand” Rifky Septiaji, head of Meta’s global APAC partnership in Indonesia, said in Jakarta on Monday.
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Indeed, characteristics Creators Market not only does it help creators showcase their portfolio to brands to collaborate with, but it also makes it easier brand to search for creator profiles suitable for promoting your products.
So, both for the creators and for brand This functionality, in fact, is useful for satisfying individual needs.
Creators Market This Instagram will facilitate easy collaboration between creators and brand. Creators can increase visibility through profiles and portfolios, manage partnerships with folder personalized messages, as well as showcasing their unique work and interests.
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“This will open up more opportunities for discovery brand and easier partnerships for content creators,” Rifky continued.
In order to use this feature, creators can sign up with Instagram Creators Market Of Corporate Meta Suite. Next, creators can determine the brands and interests that are relevant to them. Creators can also create portfolios to highlight what makes them unique.
Furthermore, brand will look for creators who meet their needs. Meta can also recommend the right creator and brand for campaigns via machine learning.
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Brand You can also search for creators, filtering by creator and audience attributes. They can also view a list of creators who have shown interest and check creator portfolios.
Next, creators will receive internal brand messages folder Custom partnership message at the top of the Home tab. Brands can also contact creators directly or create and send projects that describe partnership advertising opportunities or branded content to multiple creators.
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Creators can review opportunity details and terms, along with fees, all in the Instagram app. If you agree to collaborate, the creator and brand ready to be creative.
Advertisers can promote organic Instagram content as partnership ads, including branded content with paid partnership labels, or they can create new partnership ads in Ads Manager.
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Reporter: Livia Kristianti
Publisher: Siti Zulaikha
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