Jakarta (MidLand) – Global research firm Counterpoint, through its latest report “Counterpoint’s Monthly Indonesia Smartphone Tracker”, revealed that 5G mobile phone shipments in Indonesia grew by 77% in the first quarter of 2024 year-on-year. Year after year (Cancel).
The 5G cell phones that are growing are classy mid range with a price range of 200-399 US dollars (Rp. 3.2 million-Rp. 6.4 million).
Another interesting thing that came out of this research is that in the first quarter of 2024, the overall Indonesian smartphone industry will grow by 4% year-on-year.
This is due to the huge number of smartphone brands releasing new cellphone models ahead of Ramadan in March 2024.
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“Indonesian consumers are already accustomed to increasing their spending during the month of Ramadan and subsequent Idul Fitri celebrations. This also includes the increase smartphones them,” Febriman Abdillah, senior analyst at Counterpoint, said in a statement received Saturday.
Therefore, Abdillah said that the strategy of smartphone brands this year is very appropriate to release mobile phones during Ramadhan and Eid 2024.
If we analyze the top five smartphone sales, the composition in the first quarter of 2024 is quite interesting because for the first time in three years Vivo finally returned to the top of the largest mobile phone sales in Indonesia with a share of 19.2%.
Increasing distribution channels and aggressive marketing are an added value for Vivo, plus the Y series, including Vivo Y100 and Y03, allows them to lead the market.
Xiaomi is in second place with a sales percentage of 18.6%. However, what is interesting is that this company increased its sales by 55% compared to the same period last year.
Classy phone basic level selling for less than US$200 (3.2 million rupees), it is still the Chinese brand’s most popular product.
Meanwhile, Oppo and Samsung occupy the third and fourth positions respectively. Product shipments of both decreased in the first quarter of 2024 compared to the same period last year due to decreased product shipments in the segment basic level They.
Finally, realme is in fifth place with a market share of 9.8%.
Abdillah commented on the growth of the smartphone industry in Indonesia and said that middle-class cellphones will continue to grow.
“We see this segment continuing to grow, reflecting the improving macroeconomy in this country. Additionally, these brands need to release smartphones equipped with new technologies that include features such as artificial intelligence (Artificial intelligence/AI) and a new camera system,” he concluded.
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Reporter: Livia Kristianti
Editor: Zita Meirina
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