Indonesia Digital MeetUp IDM23 invites entrepreneurs to develop large-scale business: Okezone techno

JAKARTA – Smesco Indonesia organizes Indonesia Digital MeetUp again (IDM23) in 2023. This event, which will be held for two days from October 5 to 6, will provide solutions for potential entrepreneurs or entrepreneurs who wish to develop their business on a larger scale. The event will take place from 09:00 to 20:00 WIB at Smesco Building, Jakarta.

This year IDM23 carries the theme “Easy Entrepreneurship Festival”. Interestingly, this theme has the slogan “come with ideas, go home and make a business”.

SMESCO Indonesia Chief Director Leonard Theosabrata said at the press conference that this event combines an ecosystem that includes all enablers from upstream to downstream.

This event will open access for entrepreneurs and potential entrepreneurs to directly meet the channels that supply raw materials from production, logistics, marketing to sales. IDM 23 is defined as an enabling platform that combines these different aspects.

It is estimated that there will be 3,000 to 4,000 SMEs attending and participating in the event which is divided into two series, namely: Exhibition Day, which will be an exhibition forum for the ease of entrepreneurial ecosystem with 80 corporate booths containing six typologies of obtainable convenience; and Conference Day which will feature talk shows, fireside chats, monotalks from professionals/SMEs who have been successful with digital strategies.

Some of the digital strategies that will be highlighted include: live streaming, video ads, viral organic videos, Facebook ads, Instagram ads, SEO, Google ads, copywriting, landing pages, email marketing, IPO strategies for SMBs, and guerrilla social media marketing . . In addition to this, SMEs can also participate in free legal consultations, free product photos, and social media advertising and branding consultations.

“The special entrepreneurship edition is expected to break the stagnation that occurs with technology and bring SMEs together so they can meet and grow,” said Wientor Rah Mada, sales and marketing director of Smesco Indonesia.

There are 6 zones of convenience that we will find in IDM23, starting from the ease of licensing; ease of production; ease of logistics; ease of marketing; enabling convenience; and ease of financing.

IDM23 will also feature the launch of a book on branding by Arto Biancoro, an Indonesian activist brand. The event will be opened by the Minister of Cooperatives and SMEs and will collaborate with other partners such as Indonesia Creative Cities Network (ICCN) and supported by EVERPRO and SNACKVIDEO.

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(SDS)