TIME.CO, Jakarta – Sundar Pichai, CEO of Alphabet (GOOGL.O) and its subsidiaries Googlewill testify on Monday, October 30, 2023, in a first-of-its-kind antitrust battle over Google’s dominance in search and some parts of search advertising.
Pichai, called to testify for Google, will likely be asked about the company’s investments aimed at keeping search competitive, especially with the advent of smartphones, and about innovations in advertising associated with search engines.
The U.S. government, under cross-examination, may wonder why companies pay billions of dollars every year to ensure that Google search is the default search on smartphones.
The government alleges that Google, which owns about 90% of the search market, illegally pays about $10 billion a year to smartphone makers like Apple (AAPL.O) and wireless carriers like AT&T (TN) and others to be the default in their devices search to stay on top.
Search influence makes Google the most successful player in the lucrative advertising market, boosting its profits.
Google maintains that the revenue sharing agreement is legal and that it has invested to safeguard the company research and its advertising remains competitive. He also claims that if people aren’t happy with the default, they can, and do, switch to another search provider.
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