MidLand, Jakarta – Market mobile phone According to data from Research on counterpoint.
Data shows that global monthly smartphone sales volume grew 5%, making October the first month to post year-on-year growth since June 2021, breaking a record of 27 consecutive months of negative year-on-year growth.
Global smartphone sales have been under pressure over the past two years, affected by issues ranging from component shortages, inventory buildup and extended replacement cycles, Counterpoint said in its report.
“After strong growth in October, we expect the market to also grow on a year-on-year basis in the fourth quarter of 2023, putting it on a path of gradual recovery in the coming quarters,” the market research firm was quoted by Reuters as saying. November 22, 2023.
Growth, last seen in June 2021 and stemming from pent-up demand caused by Covid-19, is now being driven by emerging economies as the Middle East and Africa continue to recover, Huawei returns to China and the onset of the holidays . season in India, he added.
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Huawei smartphone sales in China grew strongly in the third quarter, rising 37%, as buyers snapped up Mate 60 series phones.
Developed markets with relatively higher levels of smartphone saturation have seen a slower recovery, the report says, but cites the launch of Apple’s iPhone 15 series as another growth driver.
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