Jakarta (MidLand) – One of the organizations game-entertainment largest in Indonesia and Southeast Asia EVOS, together with FMCG brand Pop Mie, marks 6 years of strategic collaboration in an attempt to bring young Indonesian talents closer to the sector. eSports.
EVOS and Pop Mie work together to provide a strong commitment to the development of the Indonesian eSports industry and have presented various program initiatives that have occurred in almost a decade of collaboration.
EVOS sales manager Tony Tham expressed his enthusiasm through a statement received in Jakarta on Monday.
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“We are proud to be able to establish this inspiring collaboration with Pop Mie which provides full support to the young generation in Indonesia. The almost decade-long journey between EVOS and Pop Mie marks our commitment to guiding young talents towards professionalism in Indonesian eSports. To encourage the eSports development “We have agreed to continue this collaborative program with various other initiatives in the future,” said Tony.
Since 2019, EVOS and Pop Mie have been collaborating to present interesting programs through social media campaigns, digital activations that hone the interests and talents of the community, such as the EVOS Fams Cup (EFC) tournament and the Super Stage with Pop Mie which has been held a few time ago .
Anggoro Yudhantara, brand manager of Pop Mie, revealed that this collaborative journey has been an exciting adventure for the Pop Mie team.
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“We believe that industry limitations should not hinder our enthusiasm to innovate together and encourage our mission to advance Indonesia’s young generations through eSports. This collaboration is not just about products, Pop Mie also has a strong commitment to continue to provide convenience, especially in supporting every streaming business and eSports players. We hope that this collaboration can continue to shift the gears of eSports growth in Indonesia to even greater achievements,” Anggoro said.
The success of this collaboration encouraged EVOS and Pop Mie to commit to presenting a series of programs based on offline activation to reach student audiences. In 2024, EVOS together with Pop Mie will present a series of “Pop Mie Campus Arena” programs.
“The Pop Mie Campus Arena represents an impetus for EVOS and Pop Mie to return directly to our audience through eSports tournaments, Pop Mie booths, talk shows, community events and meet and greets together with brand ambassadors, players and talent of EVOS. “According to the plan, this activity will last one year and the target audience will be universities in the Jabodetabek area,” Tony said.
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On this special occasion, to animate the ceremony celebrating the 6th anniversary of the collaboration EVOS and Pop Mie were also present Bambang Mugono as head of staff of the general secretary of PB ESI and EVOS Yupi (Cindy Yuvia) as ambassador of the EVOS brand.
“We believe that the creative economy is currently becoming a development space for all fields in Indonesia, and that eSports as an inclusive field has the potential to become a critical element for the development of the creative economy in Indonesia,” Bambang said.
Bambang said his party provides support and appreciation for EVOS’ full strategic collaboration and POP Mie’s commitment to continue improving eSports proficiency through developing its talents.
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“We hope that as one of the largest eSports organizations in Indonesia, EVOS will be able to attract more potential talents, especially in the field of eSports,” Bambang added.
EVOS Yupi (Cindy Yuvia) said that her involvement in the collaboration between EVOS and Pop Mie as an EVOS brand ambassador was an amazing experience.
“Through this opportunity, I really feel how important it is for two synergistic entities like EVOS and Pop Mie, to provide positive and constant inspiration for young generations who want to enter the world of eSports. I hope that this type of collaboration continues to strengthen and expand the space for young people to advance the advancement of the eSports industry in Indonesia,” concluded Cindy Yuvia.
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Reporter: Maria Rosari Dwi Putri
Publisher: Siti Zulaikha
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