JAKARTA – X which used to be called Twitter, does not get tired of being discussed every day, there is something that causes a sensation on the platform. This time, This does not comply with the advertising policies of the Federal Trade Commission (FTC).
According to their reports and those of industry organizations, users have discovered many ads missing the typical “Ad” label, which identifies posts as paid ads and not genuine posts.
It was proven that the tweet was actually an advertisement when someone clicked on the “…” menu within the tweet, indicating that the tweet was a paid promotion.
Users become annoyed with unlabeled ads because they may mistakenly believe the platform is showing posts from accounts they don’t follow in their timeline. However, it is also possible that this issue will lead to additional FTC regulatory issues.
Co-founder of watchdog group Check My Ads in recent days, Nandini Jammi gave an example on her X account. X users are encouraged to report any incidents they encounter as the non-profit organization is monitoring the situation.
It is unknown whether the unlabeled ads were the result of an error or a deliberate modification on X’s part. However, it is no secret that since Elon Musk took over the business last year, the division the company’s advertising collapsed.
Elon Musk recently said that advertising revenue is down 60%. Additionally, the company recently lost two of its senior executives who oversaw brand protection, resulting in many advertisers abandoning the platform. (Taja Aurora Bianca)
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