TIME.CO, Jakarta – Meta Platforms (META.O) is evaluating a paid version of Facebook and ad-free Instagram for users living in the European Union (EU) in response to intense scrutiny by regulators, The New York Times reported on Friday, Sept. 1, 2023, as quoted by Reuters.
Those who pay for a subscription will not see the ads. Meta, meanwhile, will also continue to offer a free version of the app with ads in the EU, the report said, citing three people familiar with the plans.
The report adds that it is possible that the move could help Meta address concerns over privacy and other controls from the EU as it will provide users with an alternative to the company’s advertising-based services, which rely on analytics community data.
Meta did not immediately respond to Reuters’ request for comment.
The social media giant has been a target of EU antitrust regulators and lost a battle in July against a 2019 German ordinance that barred it from collecting user data without consent.
It is unclear what the price will be application paid version, the NYT report says.
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