JAKARTA – Assault social commerce Pleases TikTok Store Many parties believe that it can erode the existence of MSMEs. However, all this can be overcome as long as there is digital literacy understood by the public.
This statement was conveyed by Indonesian Digital Empowerment Community (IDIEC) General President M. Tesar Sandikapura in a talk show titled “The Impact of Social Commerce on MSMEs in Indonesia” held by Technology Journalists Forum (FORWAT ), Friday (9/15/2023).
Tesar said what actors, in this case merchants, need to remain competitive in the modern era is digital skills.
He said traders need to educate themselves to be technologically literate, considering that nowadays people are more active in the digital world in many things, from seeking entertainment, to communicating via social media.
“The problem of business competition is basically the same since the time of the prophet Adam. There has to be skills. You have to be literate, especially MSMEs who are baby boomers because obviously millennials are more technologically literate. So it would be wrong to fight without proper equipment” , Tesar said.
Tesar also called on the government to help encourage digital literacy in society. He also did not hesitate to encourage the Ministry of Communication and Information (Kominfo) to continue pursuing active education.
“It is a common job to be carried out in a guerrilla manner because social commerce is innovation. When it is prohibited it is like challenging nature. But it must be regulated and in-depth studies carried out so that the resulting policies are fair,” he explained.
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