Jakarta (MidLand) – Adobe is in the early stages of licensing artificial intelligence tools (artificial intelligence/AI) generative like OpenAI’s Sora is used in the video editing process in the Adobe Premiere Pro application.
According to a report by The Business Times on Tuesday, the San Jose, California, US-based software company plans to add AI-based features this year.
This feature allows users to fill parts of scenes in videos with AI-created objects and remove unnecessary objects from the scene without going through the manual video editing process.
Read also: Adobe reveals AI-powered ‘Text-to-Music’ tool
This functionality will be provided by Firefly, an artificial intelligence model that Adobe previously developed in its Photoshop software for image editing.
Amid competition from OpenAI, Midjourney, and other tech companies, Adobe has joined the AI trend by developing and training Firefly with data free of copyright claims.
However, Adobe said it is also currently developing a scheme that allows users to use third-party tools to create and consume AI-generated videos in Adobe Premiere Pro.
Read also: Adobe creates symbols to label AI content
OpenAI has introduced an AI model of Sora that can generate realistic videos with text instructions but the company has not released it to the public or announced a launch date.
Adobe, which released a demonstration of Sora being used to produce video in Premiere Pro, called the demonstration an experiment and did not provide a timetable for availability.
Deepa Subramaniam, Adobe’s vice president of product marketing for creative professional applications, said Adobe has not determined how revenue generated by third-party AI tools used on its software platforms will be split between Adobe and outside developers.
Read also: Adobe releases tool for creating product images from three-dimensional models
But Subramaniam said Adobe users will be warned when using Adobe AI models that are not commercially safe from copyright claims
Users are also advised that all videos produced by Adobe Premiere Pro will indicate which AI technology was used to create them.
“With our industry-leading ethical approach to AI and the human bias work we do, nothing is lost. We’re excited to explore a world where you can have more options than just those through third-party models,” he said Subramaniam.
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Translator: Farhan Arda Nugraha
Publisher: Siti Zulaikha
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