HALF opens up the possibility of bringing paid Facebook and Instagram ad-free to its users in Europe. What are the special features?
Reported by The New York Times, Sunday (9/3/2023), Meta is considering providing paid subscriptions for its social media services. Users who sign up will not see ads on Instagram or Facebook.
“Users who pay for subscriptions to Facebook and Instagram will not see advertising on either,” says a source who wishes to remain anonymous because the offer is still confidential.
This step was deliberately taken by Meta to alleviate concerns raised by the European Union about user privacy and advertising. The price and launch date of this option are not yet clear.
Until this news was published, Meta apparently had not yet provided an official response to the leak. It seems they need to be careful considering the numerous thefts of personal data on social media.
For nearly 20 years, Meta’s core business has centered on offering social networking services to users for free and selling advertising to companies trying to reach those users. The existence of paid services would be a clear example of how companies need to redesign services to comply with data privacy regulations and other government policies, especially in Europe.
Recall that last January the company was also fined 390 million euros by the Irish authorities for forcing users to accept personalized advertising as a condition of using Facebook.
The decision arises from the entry into force of the European General Data Protection Regulation (General Data Protection Regulation) or GDPR in 2018, which is an important law for protecting people’s online data.
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