INSTAGRAM It is said that it will increase the duration of Reels to 10 minutes. This update is believed to be able to make them compete with TikTok and YouTube.
According to leading technology expert, Alessandro Paluzzi, as reported by Engadget, Thursday (8/31/2023), Instagram will significantly increase the maximum upload duration of Reels.
The maximum limit for these videos is currently three minutes, but footage provided by Paluzzi suggests an imminent increase to 10 minutes. This will make Instagram a more capable video sharing platform like YouTube.
This step will also allow Instagram to further compete with TikTok, because the Chinese social media already offers a video length function of up to ten minutes.
Interestingly, while TikTok and Instagram compete to create long-form videos, YouTube is moving in the opposite direction. YouTube has been trying to gain more ground in the short-form video space.
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