TIME.CO, Jakarta – In an era where technology is growing rapidly, the phenomenon of social media influencers or activists no longer refers to human figures. It is currently starting to flower virtual man who are influencers. Known as AI Influencers or Virtual Influencers, these digital characters are created using artificial intelligence (AI) technology with almost human appearance and personality, and are now starting to take the stage in the digital world.
These virtual humans are active in social media and thus mark themselves. Create a variety of content and even get advertisements from various products. Reporting from various sources, here are 3 popular virtual influencers.
1. Digital Moon
One of the AI Influencers that has stolen the attention is “Luna Digitalis”. Luna has a very realistic look with her face, hairstyle and even the latest fashion trends. Luna is able to engage with her followers on various social media platforms like Instagram, Twitter, and YouTube. With sophisticated algorithms, Luna can reply to her followers’ comments and messages with replies that seem authentic, making her a virtual friend to many people.
2. Maximum number of bytes
Not just Luna, there are many other AI influencers who are increasingly popular. One of them is ‘Max Byte’, a virtual influencer with a focus on the tech and gaming industry. Max is described as having in-depth knowledge of various aspects of the latest technology and frequently providing product reviews and guides to his followers. In this way Max has managed to gain hundreds of thousands of followers attracted by his technological insights.
3. Lu Do Magalù
In 2022, Lu do Magalu is the most followed virtual influencer. He has over 14.6 million followers on Facebook, 6 million followers on Instagram, over 2.6 million YouTube subscribers, and over 1.3 million followers on Twitter and TikTok.
Reported by metanesiaHe’s also, at the moment, the flashiest virtual human in the world, and it’s easy to see why he’s at the top of the list. Even so, his fame and reach are largely limited to Brazil, where he is originally from.
Lu do Magalu first appeared more than a decade ago on behalf of Luiza Magazine, one of Brazil’s largest retail companies, to market iBlogTV on YouTube. Since then, he’s appeared in product reviews, unboxing videos, and has even shared software tips on behalf of the retail giant.
However, the AI Influencer trend also raises various questions and debates. Some people argue that their presence can threaten human jobs in creative industries such as models and celebrities.
Proponents of AI Influencers argue that they are simply an extension of human creativity and can help generate more innovative content. Not only in the entertainment world, AI Influencers are starting to enter the business world as well. Several brands have partnered with AI Influencers to market their products.
They see the potential in the influence these virtual characters have on a younger generation that is increasingly connected to the digital world. While the existence of AI Influencers is still relatively new, this trend continues to grow. With artificial intelligence ever more advanced, virtual characters are increasingly realistic and able to provide an experience close to human interaction.
Facing an increasingly technology-driven future, AI Influencers are a clear example of how innovation can shape the way we interact with the world around us.
While there’s still no definitive answer as to how their role will play out, one thing is for sure Virtual Influencer it has opened the door to a new dimension in the digital world which is exciting to explore.
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