Are virtual influencers increasingly attractive, becoming a real threat to content creators? : Okezone techno

JAKARTA – Digital advances have also given birth to virtual influencers. Even though it was created with artificial intelligence (AI), the presence of virtual influencers all over the world seems to be a real threat to content creators.

One of the virtual influencers in the spotlight is Lentari Van Lorainne. Popular with the @lentaripagi account, the virtual model quickly gained thousands of followers.

Until this news was published, her Instagram account already had more than 43.2 thousand followers. Even though the account was only created in April 2023.

Also, Lentari is the first virtual idol in Indonesia. The characters themselves are the creative result of (AI) processed by Imagine8 Studio.

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Even so, a number of well-known brands appear to have endorsed the virtual model. No wonder its existence is controversial because it can replace the existing “original” content creator.

“Do you want to be virtual or not, only the original model is really nice,” wrote Instagram account owner @damarxxx.

“Long Time to Be Real” wrote another Instagram account @ryudxxxx.

Previously, Yudi Hamka, President and Director of MNC Kapital Indonesia, was a keynote speaker at The Future of Ai Journalism held by iNews Media Group at MNC Financial Center on Thursday (3/8/2023).

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